Package + Merch Design | Fitzhugh Brewing

ee Fitzhugh Brewing needed a package-design solution for their four flag-ship beers and house-canned beer of choice (allowing for a space to write in beer name, date, and ABV). In addition, the client needed merch design. The goal was to breakaway from strict branding colors and play into a wider color palette, as these cans were to be sold in their brewery, and attention-grabbing was more important than establishing brand recognition. Libbie handled client-communication, project management, project direction, and design & client meetings. With a quick turnaround, Libbie made the project deadline presenting to the client and preparing files for print, working with a local printer in under 3 weeks.

Project type

Branding & markting design

Key Deliverables

Packaging Die-lines, Unboxing Experience, Social Assets

Date

2024

Role

Creative Director, Lead Designer, Project Manager, Client Communication, Billing and Hour Management

Project type

Package Design, Graphic Design

Location

Austin, TX

The Project

Fitzhugh Brewing needed a package-design solution for their four flag-ship beers and house-canned beer of choice (allowing for a space to write in beer name, date, and ABV). The goal was to breakaway from strict branding colors and play into a wider color palette, as these cans were to be sold in their brewery, and attention-grabbing was more important than establishing brand recognition. Libbie handled client-communication, project management, project direction, and design & client meetings. With a quick turnaround, Libbie made the project deadline presenting to the client and preparing files for print, working with a local printer.